2026 Event Speaker
Ian Nicklin, IN Social
11.30am: How to Win New B2B Business on LinkedIn (A Practical Workshop)
If you are in B2B and you want LinkedIn to generate genuine conversations, leads and new business, this workshop will show you exactly what to do.
This is not theory and it is not a fluffy “personal branding” talk. It is a practical, fast paced session where Ian will walk people through the steps, tools and messaging that consistently drive results, even if they are starting from scratch.
You will learn how to:
✅ Optimise your LinkedIn profile so it attracts the right type of buyer
✅ Use a simple content approach that builds trust and keeps you visible (without posting every day)
✅ Start the right conversations with decision makers using outreach that does not feel salesy
✅ Use tools like Sales Navigator and AI to speed up research, targeting and message creation
✅ Leave with a clear action plan for what to do next to generate new enquiries
If you want a clear, no nonsense approach to winning business through LinkedIn, you’ll get a step by step process you can implement immediately.
About Ian and the IN Social Team
Ian and his team of marketing experts specialise in pipeline building. They generate high-quality, relevant conversations within your target market.
Whether you want to learn the ropes or prefer a hands-off approach, they’ve got you covered.
Delegate the lead generation, focus on closing deals, and let the IN Social team handle the rest.
Book your free places at this session now
View all the free workshops taking place at Liverpool Business Fair 2026