Liverpool BA Ltd     Privacy Policy

At Liverpool BA, we are committed to protecting and respecting your privacy.

This policy explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others, and how we keep it secure.

For clarity, Liverpool BA may be both data controller and data processor for your personal data under certain circumstances.

We may change the policy from time so please check this page occasionally to ensure that you are happy with any changes. By using our website, you are agreeing to be bound by this Policy.

Any questions regarding this Policy and our privacy practices should be sent by email to or by writing to the registered address, Liverpool Business Associates Ltd, 54 St James Street, Liverpool L1 0AB.

Who are we?

We are Liverpool Business Associates Ltd, who use the trading name of Liverpool BA, and provide a range of marketing and business support services, as well as organising B2B events.

How do we collect information from you?

We obtain information about you when you use our website, visit one of our events, or when you contact us or make enquiries about our events, products and services.

In general our activities are business to business and we regard the contact we have with you as being covered by “Legitimate Interest” within the GDPR framework. This does not affect your rights in respect of opting out or unsubscribing from any mailing lists that we manage.

What type of information is collected from you?

The personal information we collect might include your name, company name, address, email address, what weblinks you have accessed and when. If you make a purchase or product from us, your card information is not held by us, it is collected by our third party payment processors, who specialise in the secure online capture and processing of credit/debit card transactions as explained below.

How is your information used?

  • We use information about you in the following ways:
  • To process orders that you have submitted to us;
  • To provide you with products and services;
  • To comply with our contractual obligations we have with you;
  • To help us identify you and any accounts you hold with us;
  • To enable us to review, develop and improve the website and services;
  • To provide customer care, including responding to your requests if you contact us with a query;
  • To administer accounts, process payments and keep track of billing and payments;
  • To detect fraud and to make sure what you have told us is correct;
  • To carry out marketing and statistical analysis;
  • To notify you about changes to our website and services;
  • To provide you with information about products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes*; and
  • To inform you of service and price changes.

*When updating you on our products, offers and services these will be sent in accordance with our Legitimate Interests assessment (May 2018). This ensures that our interests are aligned with the interests of the individual, i.e. that it is advantageous that you receive an optimised service in order to make informed choices on products and services to benefit your decisions on purchases.

We will ensure that this is not likely to negatively impact on your individual rights as you will have a choice whether to read, delete or opt-out of the communication. We will also ensure that this marketing is not likely to result in unwarranted harm or stress to you as all communication sent is appropriate to a business environment rather than in an individual or personal context.

Retention Period

We review our retention periods for personal information on a regular basis.

We are legally required to hold some types of information to fulfil our statutory obligations (such as accounting details). We will hold your personal information on our systems for as long as necessary for the relevant activity, or as long as is set up in any relevant contract you hold with us.

Who has access to your information?

We do not sell, rent or share your personal details to third parties outside of our group for marketing purposes (unless you have expressed an interest in a third party via our communications) or if the information is part of the public domain.

When you are using our secure online payment facilities, your payment is processed by a third party payment processor, who specialises in the secure online capture and processing of credit/debit card transactions. If you have any questions regarding secure transactions, please contact us.

Your choices

You have a choice about whether or not you wish to receive information from us. If you do not want to receive direct marketing communications from us about our services, products, offers, etc, then you can contact us at to opt out and unsubscribe.

We will not contact you for marketing purposes unless you or your organisation has provided us with details to do so and/or you have indicated that you wish to be contacted.

Where we use external email broadcasting systems, for example Constant Contact, there will be an option to change your mailing preferences, or to unsubscribe, whenever we use such systems to get in touch with you.

How you can access and update your information

The accuracy of your information is important to us. We are constantly working on ways to update our data and make it easier for you to review and correct the information that we hold about you. In the meantime, if you change your email address, or any of the other information we hold is inaccurate or out of date, please email or write to the registered address,  Liverpool Business Associates Ltd, 54 St James Street, Liverpool L1 0AB.

You have the right to ask for a copy of the information that we hold about you (we reserve the right to charge £10 for information requests to cover our costs in providing you with details of the information we hold about you).

Security precautions in place to protect the loss, misuse or alteration of your information

When you give us personal information, we take steps to ensure that it is treated securely.

Non-sensitive details (your email address, etc) are transmitted normally over the internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security in our systems.


We may analyse your personal information to create a profile of interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively.

Use of ‘cookies’

‘Cookies’ are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. They collect statistical data about your browsing actions and patterns and do not identify you as an individual.

Like many other websites, our, and websites use cookies. By browsing our sites you are agreeing to our use of cookies as follows:

Strictly Necessary Cookies – cookies that are required for the operation of our website.

Analytics Cookies – Our websites may also use Google Analytics to collect information about your online activity on the site(s), such as the web pages you visit and which links you click. We use this information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the site from and the pages they visited. For more details about the information gathered using Google Analytics please visit

It is possible to switch off cookies by setting your browser preferences. More information about this including instructions on how to change preferences for specific browsers can be found at

Please note that turning cookies off may result in some loss of functionality when using our website.

Embedded content from other websites

Pages on our sites may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Links to other websites

Liverpool BA websites may contain links to other websites run by other organisations. This privacy policy applies only to our websites, so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website.

In addition, if you linked to our website from a third party site, we cannot be responsible for the privacy policies and practices of that third party site.

Transferring your information outside of Europe

As part of the services offered to you through this website, the information which you provide us may be transferred to countries outside the European Union. By way of example, this may happen if any of our servers are from time to time located in a country outside of the EU. These countries may not have similar data protection laws to the UK. By submitting your personal data, you are agreeing to this transfer, storing or processing. If we transfer your data outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.

Review of this Policy

We keep this Policy under regular review. This Policy was last updated October 2018.