Free Business Workshops and Seminars from expert Speakers at Liverpool Business Fair

A programme of inspiring and informative free workshops and seminars to support and grow your business will be taking place on the day.

2024 Workshops TBA soon

To give you an idea of the types of topics covered, please find details of the sessions held at the 2023 event.

2023 Workshops and Seminars

10.45am: Why Marketing Automation is essential for your business in 2023

Chris Dillon, Founder, Two Thirds Different


Tired of chasing enquiries? Bored of following up begging for a review after a sale?

If there are tasks you do for every enquiry that comes in that take time, the chances are you can automate those.

Whether it is sending automated emails or WhatsApps in response to enquiries immediately, or scheduling follow ups for the days after the first touch point, you can automate that.

Chris will show you how to do that during his keynote seminar. By the end of the session, you’ll be able to answer these four questions:

– What is marketing automation?
– Why will it make a difference to my business?
– How does it get set up?
– Where can I implement it?

Convert more enquiries and generate more referrals, all automatically, while saving you time on admin!

Chris has worked with a variety of different teams around Europe, specialising in launching digital marketing campaigns and detailed analytics of businesses’ customer base to inform future strategy.

He is the Founder of Two Thirds Different, a marketing company that specialises in automation and paid ads, making clients digital marketing work!

Read more about Chris

11.20am: Generating more business through LinkedIn

Ian Nicklin, Managing Director, In Business Ninjas


In this session Ian will show you the power of LinkedIn and if you are in B2B sales, why this should be one of your number one marketing strategies.

Ian will cover the following information that you will able to go away and action immediately to ramp up your lead generation activity.

  • What actually is LinkedIn and why should I be taking this seriously as a lead generating source
  • How to get the perfect profile that instantly shows you as the expert in your field that has a solution to your prospects problems
  • How to simply produce effective content the builds your credibility
  • How to build and engage with highly targeted prospects
  • How to write engaging and relevant messages to get people engaged
  • How to find your ideal prospects
  • How the use Sales Navigator – An essential upgrade for anyone using LinkedIn

Ian and the Ninjas team focus on helping people build their pipeline by generating high quality and relevant target market conversations with your idea target market. We can either teach you how to do or just do it for you. That way it leaves you to focus on closing those deals.

Read more about Ian

12.30pm: Sales brings out the animal in me

Andy Guile, Master Coach & Trainer, Ask Andy Guile at New Directions


A look at body language and its effects in business.

Andy Guile is the go to business coach and trainer for small businesses.

Your Business duck herder, supporting you and your team to get your business ducks in a row.

Read more about Andy

1.50pm: How To Land New Clients With Targeted Outreach

Michael Sterling, Founder, MS Marketing


Everybody wants more clients, but how do you actually go about finding them?

In this session, we will cover how you can reach out to potential clients in a genuine way and get them interested in working with you.

Michael Sterling is a new business development consultant and founder of MS Marketing.

Michael helps business owners discover new avenues to land new clients predictably so that growing the business becomes easier.

Read more about Michael