Free Business Workshops and Seminars from expert Speakers, plus a Networking Session at Liverpool Business Fair
A programme of inspiring and informative free workshops and seminars to support and grow your business takes place throughout the day at Liverpool Business Fair. A free Networking Session is also held at 1pm.
2025 Workshop Details TBA soon
In the meantime, please find details of the sessions delivered at the last event to give you an idea of the types of topics covered.
2024 Workshops and Networking
Sponsored by Liverpool John Moores University
10.40am: How To Grow Your Current Business with UW
Sauren Ghosh, Partner, Utility Warehouse (UW)
During these challenging economic times there has never been a better time to explore other options.
So, how would running UW alongside what you do now benefit you?
– Transferable Skills
– More Sales Success
– Be Part of a Positive Community
– Personal and Professional Development
So, what else could you achieve?
– More Money! £££
– More Free Time!
– Increased Pension!
There is no doubt that being a Multiple Income Individual is the way forward!
Curious about how you can get paid month after month after month, for doing something once?
Come along and find out more!
Sauren has been a UW Partner, Trainer and Coach since 2007.
11.10am: Unlocking LinkedIn’s Potential: Boost Your B2B Sales with AI Insights
Ian Nicklin, IN Social
In this dynamic seminar, Ian, our seasoned sales expert, will unravel the untapped potential of LinkedIn.
Whether you’re a seasoned B2B professional or just starting out, this session promises actionable strategies to supercharge your lead generation.
Buckle up, because we’re diving into the heart of LinkedIn and harnessing the power of AI to elevate your results and simplify your life.
Agenda
Decoding LinkedIn: Your Ultimate Lead Generation Source
What is LinkedIn? Understand why this professional network is more than just a digital resume. It’s a goldmine for B2B leads waiting to be explored.
Crafting Your Perfect LinkedIn Profile
Position Yourself as the Expert: Learn how to create a profile that instantly communicates your expertise and positions you as the go-to problem solver for your prospects.
Content Mastery: Building Credibility
Effective Content Creation: Discover simple techniques to produce content that resonates with your audience, establishes credibility, and drives engagement.
Targeting the Right Prospects
Laser-Focused Engagement: Ian will guide you through identifying and engaging with highly targeted prospects. No more casting a wide net; it’s time to reel in the right fish.
The Art of Engaging Messages
Write Like a Pro: Craft messages that cut through the noise, pique interest, and encourage meaningful conversations. Say goodbye to generic outreach!
Finding Your Ideal Prospects
Navigate the LinkedIn Jungle: Ian will reveal strategies to locate your ideal prospects efficiently. No more endless scrolling; let AI do the heavy lifting.
Sales Navigator: Your Secret Weapon
Upgrade Your LinkedIn Game: Explore Sales Navigator, the essential tool for serious LinkedIn users. Ian will show you how to leverage its features effectively.
AI-Powered Conversion Boosters
Smart Insights for Higher Conversion Rates: Discover how AI can revolutionize your sales process. From predictive analytics to personalized recommendations, we’ll explore practical ways to enhance your results.
Ian and his team of marketing experts specialise in pipeline building. They generate high-quality, relevant conversations within your target market.
Whether you want to learn the ropes or prefer a hands-off approach, they’ve got you covered.
Delegate the lead generation, focus on closing deals, and let the IN Social team handle the rest.
11.50am Keynote Session: Demystifying Apprenticeships
Dr Emma Hill, Head of Apprenticeships, Liverpool Business School
Apprenticeships are a great way to upskill your staff or attract new staff but the range of options available and knowing how to access the funding can be confusing.
This session will help you understand what apprenticeships are, who they are for and how they work.
We’ll also discuss how they are funded and how you can access the funding.
Dr Emma Hill has worked across a range of sectors to ensure that employers and apprentices are supported to understand and deliver a high quality apprenticeship journey.
12.25pm: The not so secret world of Business Duck Herding
Andy Guile, Business Coach & Trainer, Ask Andy Guile
Fed up of being busy, but not productive?
Does it feel like your ducks are out of control and the business seems to run your life?
This session will help you take a step back and concentrate on the basics of your business, the 5 major pillars that success are built on.
Its time to retake control, learn how to get those ducks in a row and have a productive controlled business that works for you and not you working for it!
Andy Guile aka the Business Duck Herder is the go to International business coach and trainer for small business.
1.00pm: Networking Session
Hosted by Andy Guile
Make lots of new contacts – and perhaps catch up with some familiar faces too – at this free networking session.